The Marketing Plan tool is designed
as a MS Excel downloadable file. To download the file click
the 'Download Tool' link below. You will be directed through the
standard interface for downloading files over the web. You can
open the file in your browser window or save it to your computer.
If you save it to your computer, we suggest that you save the file
to a convenient location using the current file name
'Marketing Plan Spreadsheet'.
This tool requires macros to be enabled in order use all of
its features.
The Marketing Plan tool comes with case farm data already
entered. This will provide a direct reference to materials in the textbook
and provide an example for how to enter your own data. If you choose to
enter in new financial data and wish to save it, we suggest you use the
'Save As' feature under the MS Excel file menu to save your new data
using a different file name thus preserving the original file and the case
farm data.